Intelligence in Innovation with Practice in Local-the Golden Age of Loquat and Lychee in Taiping
University in Local with Locals in University
The College of Management at Chin-yi University of Technology has launched the USR project since 2018. Since its early stage, it has focused on the mission of "connecting with the local" and "cultivating the talented" by organizing groups of both professors and students to discover the need as well as the demand from locals. In this way, the flourish of local business and the innovative development of cultural industry in all neighborhoods are to be expected. Most importantly, experts who are able to see "responsibilities lie in where needs ask for demand" can be trained and put into service.
With the support from the USR project and all professors' efforts and specialties, there are 24 courses offered, including 14 courses of minor credits and 5 selective ones. With the total number of 536 students, these though no-professional courses have brought students into the realm of practice in every semester. Through exploring all aspects in neighborhoods, students are encouraged to discover what needs to be met and what problems need to be solved by interviewing farmers, establishing platforms for merchandise and tourism, promoting agriculture equipped with smart devices and maintaining all sorts of accomplishments that are both environmentally friendly and inspirationally local. These accomplishments have been realized and awarded with positive feedback and support. They are as the follows: First, in terms of creating the worth of produce, 23 workshops for farmers to consult with experts have been held, merchandise from 6 participating farms in the project has been put on the market and10 acres of lychee farms have been sprayed pesticide by drones. The technique of lyophilization (freeze-dry) is introduced to farmers through Taiping farmers' association and the sales team of Wu-Feng District Farmers' Association. This is one example of how smart technology is able to promote produce as well as sales of it. Second, in terms of tourism and marketing, there is one proposal on the board game that is specifically designed to meet the features of Taiping District. Short films on marketing two farms for tourism and one cultural and creative good together successfully promote what is special about Taiping. Third, in terms of being inspirationally local and environmentally friendly, the university worked with Foundation for Yunus Social Business to help 10 companies in Guang-Fu New Village that are trying hard to connect business with neighborhood. The university and the Foundation help them film 4 micro cinemas promoting their individual brands, set up webpages on LINE platform and design the form as well as DMs for presale of merchandize. Hopefully, those means are able to help these businesses to break down all barracks and involve all walks of life, including groups of social service, low-income, female entrepreneurs and local farmers. Furthermore, to continue the previous accomplishments, the university keeps working with To-Bien Village of Taiping District to promote the local produce. The documentary of Love-for-Kids Foundation in which the foundation takes care of children from disadvantaged households is filmed to show the connection between social service and neighborhoods. This is a great of example of being inspirationally local, showing that the long-term relationship between universities and neighborhoods can be established by getting to know the local DNA and able to reinforce the connection between inspiration and local features. As for being environmentally friendly, the university works with Green Hope Spring Enterprise and participates in campaign of stopping climate change as well as in creating tree-related merchandise that is environmentally friendly and economical. First we planted 500 seedlings of stout camphor tree that is one of Taiwan's native species in the space next to an artillery magazine once belonged to Department of Defense. On April 22th in 2020, the fiftieth Day of Earth, the president led both teachers and students to plant the seedlings along the 2.5 acres of slope area near the reservoir of Chin-yi University of Technology. This event is also registered on the website of Project of Million Trees by Union Nation to show the world what Taiwan has to offer, being present in the actions of stopping climate change. In the meantime, the deserted branches of stout camphor trees are used to make innovative goods such as pens and key chains. With the experience of planting trees and the economical cycle from it, both students and educators have an understanding of the necessity as well as responsibility in taking actions to mitigate the climate change. All accomplishments regarding being inspirationally local and environmentally friendly are going to be presented on the Smile Market (the Orange Seller Says) on November 27th on Chin-yi Avenue with other 20 enterprises participating. The event is meeting its 16th birthday, being one for public welfare. This event is one-semester long and designated for students who need training with practice and experiences from working on the field. By working with Foundation for Yunus Social Business and Green Hope Spring Enterprise, the business pattern based on solutions of social problems teaches students how to acquire abilities of multitasking and emphasizes the importance of connecting one self and the local neighborhood. Equipped with the ability to confront as well as solve problems and sense of valuing the importance of teamwork, students are brought onto another level for better functions in society.
Until now, about 500 people participating in this project offered help to solve the lack of labor, offer ways of marketing and campaign for tourism. In the future, hopefully the project is to be considered as one of the options of USR project. In times of the project being executed, the following can be expected through strategic marketing and business consultation: the websites of selling produce (that help increase farmers' income), the smart technology applied to agriculture business, and the lessening of the lack of labor in farming. The ultimate goal is to establish an international brand and to sell the produce of good quality to the global market. Bearing the spirit of Prof. Muhammad Yunus, the project is to bring more warmth to society and more welfare to all.
With University in Local and Locals in University Comes the Golden Age of Taiping District
The College of Management at Chin-yi University of Technology has launched the USR project since 2018. Since its early stage, it has focused on the mission of "connecting with the local" and "cultivating the talented" by organizing groups of both professors and students to discover the need as well as the demand from locals. In this way, the flourish of local business and the innovative development of cultural industry in all neighborhoods are to be expected. Most importantly, experts who are able to see "responsibilities lie in where needs ask for demand" can be trained and put into service.
With the support from the USR project and all professors' efforts and specialties, there are 24 courses offered, including 14 courses of minor credits and 5 selective ones. With the total number of 536 students, these though no-professional courses have brought students into the realm of practice in every semester. Through exploring all aspects in neighborhoods, students are encouraged to discover what needs to be met and what problems need to be solved by interviewing farmers, establishing platforms for merchandise and tourism, promoting agriculture equipped with smart devices and maintaining all sorts of accomplishments that are both environmentally friendly and inspirationally local. These accomplishments have been realized and awarded with positive feedback and support. They are as the follows: First, in terms of creating the worth of produce, 23 workshops for farmers to consult with experts have been held, merchandise from 6 participating farms in the project has been put on the market and10 acres of lychee farms have been sprayed pesticide by drones. The technique of lyophilization (freeze-dry) is introduced to farmers through Taiping farmers' association and the sales team of Wu-Feng District Farmers' Association. This is one example of how smart technology is able to promote produce as well as sales of it. Second, in terms of tourism and marketing, there is one proposal on the board game that is specifically designed to meet the features of Taiping District. Short films on marketing two farms for tourism and one cultural and creative good together successfully promote what is special about Taiping. Third, in terms of being inspirationally local and environmentally friendly, the university worked with Foundation for Yunus Social Business to help 10 companies in Guang-Fu New Village that are trying hard to connect business with neighborhood. The university and the Foundation help them film 4 micro cinemas promoting their individual brands, set up webpages on LINE platform and design the form as well as DMs for presale of merchandize. Hopefully, those means are able to help these businesses to break down all barracks and involve all walks of life, including groups of social service, low-income, female entrepreneurs and local farmers. Furthermore, to continue the previous accomplishments, the university keeps working with To-Bien Village of Taiping District to promote the local produce. The documentary of Love-for-Kids Foundation in which the foundation takes care of children from disadvantaged households is filmed to show the connection between social service and neighborhoods. This is a great of example of being inspirationally local, showing that the long-term relationship between universities and neighborhoods can be established by getting to know the local DNA and able to reinforce the connection between inspiration and local features. As for being environmentally friendly, the university works with Green Hope Spring Enterprise and participates in campaign of stopping climate change as well as in creating tree-related merchandise that is environmentally friendly and economical. First we planted 500 seedlings of stout camphor tree that is one of Taiwan's native species in the space next to an artillery magazine once belonged to Department of Defense. On April 22th in 2020, the fiftieth Day of Earth, the president led both teachers and students to plant the seedlings along the 2.5 acres of slope area near the reservoir of Chin-yi University of Technology. This event is also registered on the website of Project of Million Trees by Union Nation to show the world what Taiwan has to offer, being present in the actions of stopping climate change. In the meantime, the deserted branches of stout camphor trees are used to make innovative goods such as pens and key chains. With the experience of planting trees and the economical cycle from it, both students and educators have an understanding of the necessity as well as responsibility in taking actions to mitigate the climate change. All accomplishments regarding being inspirationally local and environmentally friendly are going to be presented on the Smile Market (the Orange Seller Says) on November 27th on Chin-yi Avenue with other 20 enterprises participating. The event is meeting its 16th birthday, being one for public welfare. This event is one-semester long and designated for students who need training with practice and experiences from working on the field. By working with Foundation for Yunus Social Business and Green Hope Spring Enterprise, the business pattern based on solutions of social problems teaches students how to acquire abilities of multitasking and emphasizes the importance of connecting one self and the local neighborhood. Equipped with the ability to confront as well as solve problems and sense of valuing the importance of teamwork, students are brought onto another level for better functions in society.
Until now, about 500 people participating in this project offered help to solve the lack of labor, offer ways of marketing and campaign for tourism. In the future, hopefully the project is to be considered as one of the options of USR project. In times of the project being executed, the following can be expected through strategic marketing and business consultation: the websites of selling produce (that help increase farmers' income), the smart technology applied to agriculture business, and the lessening of the lack of labor in farming. The ultimate goal is to establish an international brand and to sell the produce of good quality to the global market. Bearing the spirit of Prof. Muhammad Yunus, the project is to bring more warmth to society and more welfare to all.
With University in Local and Locals in University Comes the Golden Age of Taiping District
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University characteristic Startup Stage Project
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Taichung City
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National Chin-Yi University of Technology
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